AdPilot – Paid Search & Paid Social News & Expert Insights
Your go-to source for expert insights, up-to-date news, and essential resources on Google and Microsoft paid search, and social media paid advertising—covering Snapchat, Instagram, Twitter, and more.
Latest paid media news
Paid Search & Paid Social News
Google Delays Dynamic Search Ads AI Max Migration
Google has postponed the automatic migration of Dynamic Search Ads (DSA) to AI Max for Search campaigns by five months,...
How to set up Google Ads: Full Guide for 2026
There's a right order to setting up Google Ads, and most guides get it backwards. The instinct is to open...
Google Ads Enhances Smart Bidding, Rolls Out Promotion Mode
Google is rolling out significant updates to its Smart Bidding and budgeting features, including an expanded Smart Bidding Exploration and...
How to Set Up Google Analytics: The Complete GA4 Setup Guide
Setting up Google Analytics is one of the highest-value 30 minutes you will ever spend on your website. Once it...
The best paid media events and resources
In addition to the news, AdPilot also brings you the latest and best paid media events on the market through our event directory. You will also find great resources and best practice guides covering all aspects of paid media, whether you are a Google Ads specialist looking to grow their knowledge of paid search or a Facebook fanatic looking to expand their skillset with social media advertising resources.
